Read Kotter's Statement On Racial Equity

After intentionally providing time and space for voices of the underrepresented, we at Kotter feel compelled to speak out. The consistent and growing number of killings of unarmed Black men and women by law enforcement serve as an urgent reminder of the continued change needed in our country.

The video of George Floyd’s murder has shocked our conscience and understandably provoked protests and outrage around the world. These deaths are symptomatic of a much larger and systemic issue - the racism that permeates our society. These very difficult issues of economic disparity and racial inequality have arisen over hundreds of years and will not be solved overnight. But, as with all complex change, we know progress can be made in the near term and it is essential that we begin now.  


By John Kotter, Vanessa Akhtar, and Gaurav Gupta

Unlike with crises past, businesses must respond to the current situation with both an understanding of business reality and of human nature. In this article on Chief Executive, John Kotter, Vanessa Akhtar, and Gaurav Gupta share a model based on Kotter's decades of research combined with the latest brain science to help you lead through our current downturn.

By Rick Western + Russell Raath

We often look to the past to make decisions for the future. Yet the coronavirus pandemic presents a unique dilemma: How can we navigate circumstances that none of us has ever experienced? Kotter's Rick Western and Russell share their advice in MarketWatch.

Read it on marketwatch

We recently updated our 8 Steps to Accelerate Change eBook to provide resources to help you lead through this unique moment in time. For each step you can now find tips on how to implement in a COVID-19 world.


We conducted a survey to assess how organizations are managing during the COVID-19 pandemic. You can now read the full report, complete with insights to help you lead your team through the COVID-19 pandemic and recession. 

Get Your Copy Of the Report
The COVID-19 pandemic has brought disruption to nearly every industry including retail. Over the past few weeks, Kotter's Kathy Gersch has discussed this disruption and how retail companies are responding with The Wall Street Journal, Chain Store AgeRetail Updates, NRF, and PYMTS.

"...Businesses that are able to simultaneously address threats and opportunities, will be the ones that in the short term suffer less pain and in the long term innovate, grow, and outperform their peers. The decisions that leaders make in adapting to this rapidly changing situation will have a tremendous impact on their businesses, people they employ, and society at large."

- Dr. John Kotter, Vanessa Akhtar, and Gaurav Gupta, 
A Better Way To Lead In A Downturn


Connect with Us

Email      Facebook      Twitter      LinkedIn      Instagran
Copyright © 2020, All rights reserved.

Our mailing addresses:

5 Bennett Street
Cambridge, MA 02138 USA

1000 Second Avenue, #3300
Seattle, WA 98104 USA


By submitting this form you are agreeing to Kotter’s privacy and cookie policy which can be viewed here.